Content Strategist Job at Rockwoods Inc, Tysons Corner, VA

aTg2S1c2Q1pTMzRHMWNkV2NVdmVqdzhrbFE9PQ==
  • Rockwoods Inc
  • Tysons Corner, VA

Job Description

Job Title: Content Strategist

Location: Tysons Corner, VA (Hybrid)

Summary

Rockwoods is seeking a Content Strategist to support our client based in Tysons Corner, VA . This hybrid role requires 3 days onsite weekly and deep expertise in loyalty programs and member activation. The successful candidate will lead the content strategy for our client’s customer engagement ecosystem. This pivotal role involves shaping and executing multi-channel content that drives loyalty, deepens emotional connections, and increases customer lifetime value. You will oversee the development of compelling, high-performing content across email, web, mobile app, push notifications, SMS, and in-product messaging.

Essential Functions

  • Loyalty Content Strategy & Execution
  • Design and own the end-to-end content strategy for our loyalty and rewards program, aligning with business objectives and brand voice.
  • Craft messaging that enhances the loyalty journey—from acquisition and onboarding to engagement, retention, and reactivation.
  • Clearly and concisely explain the value and benefits of the loyalty program to a broad range of audiences, making complex program elements easy to understand and act on.
  • Multi-Channel Content Development
  • Write and edit engaging, action-oriented content for email campaigns , website and landing pages , SMS , push notifications , in-app messaging , and digital ads .
  • Collaborate with product, marketing, UX, and CRM teams to ensure content is personalized, timely, and performance-driven.
  • Email Campaign Leadership
  • Lead content planning and copy development for triggered, transactional, lifecycle, and promotional emails .
  • Partner with designers, analysts, and marketers to test and optimize subject lines, calls to action, segmentation, and personalization strategies.
  • Insights & Optimization
  • Monitor content performance metrics across channels, continuously iterate and optimize based on A/B tests, behavioral insights, and campaign analytics.
  • Stay up to date with industry trends in loyalty marketing, content personalization, and omnichannel engagement.
  • Governance & Consistency
  • Maintain editorial guidelines, brand tone, and messaging frameworks that ensure consistency across all loyalty touchpoints.
  • Lead content calendar planning and work cross-functionally to prioritize high-impact initiatives
  • Stay updated with industry best practices and emerging trends in content marketing, AI, ML, and related technologies.

Education and Experience

Equivalent combination of education and experience is considered.

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 10+ years of experience in content strategy, digital marketing, or CRM, with a strong focus on loyalty programs and multi-channel activation.
  • Proven ability to write compelling copy for diverse digital channels with a focus on email marketing and customer engagement .
  • Strong ability to distill complex loyalty features into clear, benefit-driven language that resonates with members.
  • Deep understanding of customer lifecycle marketing , behavioral triggers, segmentation, and personalization.
  • Experience working in B2C , especially in financial services , retail , or hospitality sectors.
  • Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable), CMS tools, and A/B testing frameworks.
  • Exceptional communication, storytelling, and project management skills.
  • Strategic thinker with a hands-on, data-informed approach to content.
  • Familiarity with compliance requirements (e.g., FINRA, CFPB, CAN-SPAM, GDPR) in financial communications.
  • Excellent grammar, attention to detail, and consistency in tone and voice.
  • Experience in personal finance, banking, insurance, credit, or investing.
  • Understanding of customer retention, loyalty, and referral programs.
  • Experience with customer research or A/B testing platforms.

Job Tags

Similar Jobs

Homestead

Business Office Manager Job at Homestead

 ...The Business Office Manager is responsible for coordinating and managing office functions for the community while providing key administrative support to the Executive Director. This role oversees payroll, billing, employee onboarding, and general of Office Manager, Business... 

Girl Scouts of Greater Atlanta

Summer Camp Health Care Supervisor - Camp Meriwether Job at Girl Scouts of Greater Atlanta

 ...every Girl Scout can change the world? Do you have nine weeks this summer to help us develop girls of courage, confidence, and character...  ...has an amazing opportunity for you to spend your summer at Camp Meriwether, Camp Misty Mountain, or Camp Timber Ridge making lifelong... 

ProCare Therapy

School Psychologist in Downingtown, PA Job at ProCare Therapy

 ...considered. This full-time position offers the opportunity to serve a diverse K-12 caseload as a school psychologist in a vibrant educational setting. The role involves providing comprehensive psychological services tailored to support students' academic, social, and... 

La Rabida Children's Hospital

Security Officer/Driver Job at La Rabida Children's Hospital

 ...for those who are covered by a health plan and receive care from providers in Cook County Job Description The Security Officer/Driver patrols and maintains surveillance of the Hospital, both internally and externally, to ensure the physical safety of our employees... 

FocusGroupPanel

Remote Data Entry Specialist | Flexible Part-Time Work Job at FocusGroupPanel

 ...A remote work company is seeking a Data Entry Clerk to work from home. This entry-level position offers flexibility and is ideal for anyone from various...  ...to follow instructions without supervision. No prior experience or degree is required, making it a great opportunity...