Job Description

Overview

Global Marketing Manager, Trust and Safety

TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users & creators. We are looking for an insights-driven product marketer to oversee key global Trust and Safety marketing initiatives.

About The Role

This is a critical role that requires strong partnerships with cross-functional and regional teams to accelerate adoption and increase understanding of the key TikTok product verticals of Trust, Safety and Privacy, across audiences and countries. This role will also grow org capabilities and execution across competitive strategy, user insights, measurement and regional storytelling. In this role you operate across integrated marketing and traditional marketing. You will work on GTM launches and develop marketing campaigns. The ideal candidate will bring a depth of functional marketing expertise along with a proven track record of close partnership with product managers. Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building storytelling and product marketing will be a plus.

Responsibilities

• Help shape, and promote important Trust and Safety narratives, programs, and product launches globally
• In collaboration with cross-functional teams, execute Trust & Safety product marketing roadmaps, set measurable results, own user & competitive insights, shape product & external messaging, and execute across channels.
• Work cross-functionally to improve the visibility of Trust & Safety and product marketing efforts; developing a continuous flow of communication among relevant teams.
• Be the voice of Product to Marketing, and the voice of Marketing to Product: drive alignment across product and business teams for the purpose of unifying our vision and goals for key user audiences in local markets.
• Spearhead global consistency in product marketing launch strategies and execution, including prioritization, messaging hierarchy, product value prop and positioning, and go-to-market plans
• Work with our research and insights teams to deliver deep audience & competitive insights to be used in product decision making.
• Partner closely with leaders in product, marketing, PR, public policy, operations, strategy and finance to ensure seamless cross-functional coordination and go-to-market plans. Be the glue between teams and our users.

Qualifications

Minimum Qualifications

• Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously.
• Excellent organization, project management, and problem-solving skills
• High level of integrity as well as interpersonal skills as you often act as the glue between internal departments.
• Compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences.
• Product marketing experience at mobile/tech/consumer products used by millions, ideally in product marketing, with more recent experience related to Trust & Safety or Responsibility marketing
• Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building storytelling and product marketing

Preferred Qualifications

• High level of integrity as well as interpersonal skills as you often act as the glue between internal departments.
• Compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences.
• Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building storytelling and product marketing

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Job Information

For Pay TransparencyCompensation Description (Annually)

The base salary range for this position in the selected city is $112356 - $211112 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidates qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Entertainment and Technology, Information and Internet

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